Haaland fronted our biggest ever sponsorship year. Norway and Manchester City’s star striker became a BAMA Ambassador in September.
For years, BAMA has been at the forefront of efforts to improve public health. To boost our efforts, we have enlisted the help of a footballing superstar. As they say in football, we were absolutely over the moon when BAMA X HAALAND became a reality. Norway and Manchester City’s star striker became a BAMA Ambassador in September 2023 and will play the key role in our marketing squad going forward.
The goal is to get Norwegian consumers to eat more fruit and vegetables. People in Norway eat 2.9 of the recommended 5-a-day, which is far too little. BAMA is working hard to reverse this trend. In addition to Erling Haaland, we have recruited Arsenal captain Martin Ødegaard, the biathletes Tarjei Bø and Ingrid Tandrevold, and the Nordic combined skiing ace Jarl Magnus Riiber.
Powered by Bendit
The first Haaland campaign was called “Powered by Bendit” and was launched in October. Together with national teammates Patrick Berg, Leo Skiri Østigård and Martin Ødegaard, he promoted the humble banana as a healthy and natural energy boost. The stars from Norway’s national football team were featured on Bendit’s smoothie bottles – energy for sports-mad youngsters with big dreams. There will be more Haaland and BAMA ahead – we can’t wait!
A big heart for many sports
BAMA’s heart beats for a great many sporting disciplines and the company has had an extensive sponsorship programme for many years. We help to stage youth football competitions and handball schools, as well as alpine, cross-country and biathlon skiing festivals for children and young people nationwide – with parents and other caregivers as enthusiastic spectators.
In 2023, 42 KIWI BAMA Cup competitions were held across Norway, with over 65,000 joyful participants. This is a fantastic arena for promoting the message of physical activity, healthy food and enough sleep.
BAMA at the IHF World Men’s Handball Championship
The football pitch is not the only place where things happen. Handball, too, is super-popular. We work with REMA 1000 at their handball events and in 2023 we had the opportunity to make our presence felt at the handball world championship in Trondheim, Norway. We had our own stand at the venue, offering a variety of activities for people of all ages, while spectators from many parts of the world could buy healthy snacks to eat during the matches.
Full-speed downhill and on ski trails
With BAMA on board, the world’s largest alpine skiing festival was staged in Ål in Hallingdal, Norway. Around 900 participants strapped on their skis and launched themselves down the slopes – to wild jubilation from the watching crowds.
But the alpine festival is not the only event that BAMA takes part in in the area. The BAMA Biathlon Festival is staged every year at Liatoppen. The festival is the world’s largest of its type, with over 1,000 participants aged 10–17.
All the events focus on a love of sport and a healthy lifestyle, and we partner with a variety of sports clubs across Norway, which is a real pleasure. We cheer on all our sporting partners and the important job they do!
